We source the apple from a world-renowned grower of organic apple. They grow their fruit on their historic Apple Orchard located in the environment where the climate and soil fertility ideally suited for growing apples. And also it's clean, clear water and a pollution-free atmosphere ensure a freshness and quality that's second to none. Imagine a place with no crowds, no pollution and no skyscrapers... just blue skies, fresh air, pure water, sunshine and soil.

The finest fruit, used in our ranges, are hand-picked from the orchards. Firstly, we let nature follow her course, taking a whole year to grow apples from tiny buds, to perfectly ripe and natural fruit. These apples are then hand-picked from the orchards, pressed and allowed to ferment naturally into an unfiltered cider. Once fully fermented, it is converted to vinegar simply by exposing to fresh air. And that’s it – nothing added, no filtering, no dilution, and no pasteurisation. 100% raw and natural, exactly as nature intended.

It is a product of fermented apple juice. Our Apple Cider Vinegars are produced in 2 ways, which are over 2 years of fermentation and a year of fermentation. Our ACV are made using these methods for an authentic, traditional smooth tasting natural product.

A by-product of the process, is ‘mother of vinegar’. This is a acetic acid bacteria that is created during the second fermentation process that sees alcohol turned into vinegar. It takes the form of a membrane-like material and although completely harmless, many vinegar producers may filter it out in order to make their products more appealing. However, such filtering process will remove the enzymes and ‘good’ bacteria which may have potential benefits towards wellbeing. In this instance, the presence of the mother is a sign that the particular vinegar on offer retains as much natural goodness as possible.

Simple's continues explore new product innovation to provide the highest quality and most innovative honey products with creations such as: Apple Cider Vinegar and Active Wildflower Honey fusion. Gourmet flavoured ACV including lemon, ginger, cinnamon, turmeric and much more, leading product innovation in the ACV industry.

Simple’s governance and collective expertise from land to orchard to shelf ensures utmost quality and product integrity. From farming through to production we preserve the integrity and purity of the natural ingredients and apply scientific testing to guarantee the quality of our products.